It's difficult to find a company today that would say, "I don't know what a cyber pentest is, we've never done one, and I don't see the value since we have firewalls and antivirus."

However, many companies would likely say, "I don't know what a physical pentest is, we've never done one, and I don't see the value since we have alarms and locks."

If you have holes in your physical security, you have no cyber security.